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Listen |
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Understand
the needs of the client and
collect all available data,
opinions and research. |
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Explore |
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Throw
the creative net wide to gather
the full range of factors
and influences which may contribute
to the project. |
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Involve |
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Include
the client team in an open-minded
and stimulating
brainstorming process which
challenges preconceptions. |
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Distill |
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Refine
all the ideas to date and
extract the essence for the
most appropiate solution. |
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Express |
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Clearly
communicate the vision for
the project through design. |
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Execute |
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Implement
and deliver the project on
time and to budget. |
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